Lead Generation That Is Measured in Jobs
A lead is a person with a job who has given you a way to contact them. Everything else - reach, likes, clicks, impressions - is a cost on the way to one. We run lead generation for trades and small businesses across New Zealand and we report it the only way that matters to an owner-operator: how many leads, what each one cost, and which channel it came from. Google Ads catches people searching right now. Facebook and Instagram reach the homeowners who are going to need you next month and show them your work before they search. SEO earns the leads that do not cost per click. The website turns all of it into a phone call.
This page covers the social side and how the channels fit together. Google Ads has its own page: Google Ads management Auckland, and for trades specifically, Google Ads for tradies.
Start Generating Leads
Tell us your trade or service, the areas you cover and what a job is worth to you. We come back with the channel we would start with, the budget it needs and the cost per lead to expect.
Get More LeadsFacebook and Instagram Ads for Trades and Local Services
Social advertising works for trades because the product is visual and local. A photo of a finished deck, a repainted villa or a new driveway, shown only to homeowners in the suburbs you serve, generates enquiries from people who had not started searching yet. The failure mode is well known: boosted posts, no targeting, a lead form that asks nothing, and forty "how much?" messages that never answer back. We build it the other way.
| Part of the campaign | How we do it |
|---|---|
| Audience | Homeowners in the suburbs you serve, by age and interest where it helps, with the people who already enquired excluded. No national reach, no boosting. |
| Creative | Your real job photos and short phone video, captioned with the job and the suburb. Rotated regularly so the same people do not see the same ad for months. |
| Lead forms | Questions that separate a real job from a browser: suburb, what the job is, when, a budget range. Fewer leads, far more worth calling. |
| Landing pages | Where a form is not right, the ad lands on a page about that service with the number at the top and a short form - built or fixed as part of the work. |
| Follow-up | Leads reach your phone and inbox instantly; an automatic text acknowledges them within a minute; you call the same day. Speed to first response is the biggest lever in lead generation. |
| Tracking | Every lead in your client dashboard with its source, so Facebook, Google and organic are compared on cost per lead, not on impressions. |
| Optimisation | Weekly review of cost per lead and lead quality, with the campaign biased toward the leads you tell us turned into jobs. |
| YouTube | Short video ads in front of local audiences where a business has the footage. Useful for builders, landscapers and anything with a transformation to show. |
Which Channel First
Website that converts
Number in the header, a form that reaches your phone, one page per service. Without it every channel costs more per lead. See website design.
Google Ads for work now
People searching for your service today, in your suburbs. Fastest to first lead, and it tells us which terms convert.
Social for the pipeline
Facebook and Instagram once you have a stock of job photos. Planned work, renovations, outdoor trades and anything visual.
SEO for the long run
The leads that stop costing per click. Built alongside, measured in Search Console. See SEO Auckland.
Businesses We Generate Leads For
See more of the websites we have built for New Zealand trades and services on our work page.
Why Choose Click n Call for Lead Generation
One small Auckland team runs the website, the Google Ads, the social campaigns and the SEO, which means the leads from every channel land in one dashboard and are compared honestly. Fixed monthly fees, ad spend paid to Google and Meta from your own accounts, and no lock-in. We are built for businesses where the owner answers the phone, and we have done it for more than 700 of them since 2015. See the marketing for tradies overview if that is you.
Lead Generation FAQs
How quickly will I start seeing leads?
Facebook and Instagram campaigns can be live within a few days and lead forms start filling from the first day they run. Google Ads is the same. Lead quality settles over the first few weeks as targeting and the form questions are tuned.
Facebook ads or Google Ads - which is better for my business?
Google Ads reaches people searching for you right now; Facebook and Instagram reach homeowners who are not searching yet but will be, and they respond to photos of real work. Urgent trades lean Google; planned work like renovations, fencing, landscaping and painting does well on social. Most businesses run both. Our guide compares Facebook ads vs Google Ads in detail.
What budget do I need for Facebook and Instagram ads?
A modest daily budget produces leads for most local trades, because the audience is only the suburbs you serve. We set it from what a job is worth to you and adjust once cost per lead is visible.
Why do I get so many time-waster leads from Facebook?
Because most lead forms ask nothing. Ours ask the questions that separate a real job from a browser - suburb, timing, budget range - and the campaign is optimised toward the leads you tell us were worth having. Our guide to lead form ads that filter time-wasters explains the setup.
Should I just boost my posts instead?
No. Boosting buys likes, not leads. A proper campaign targets by suburb and interest, uses a lead form or a landing page, and is measured in enquiries. We wrote about why boosting wastes a trade ad budget.
Do I need professional photos or video?
No. Phone photos and short clips of real jobs outperform polished stock every time on social, because people can tell. We help you build a habit of capturing them.
What happens to the leads?
They land in your inbox and your phone immediately, and in your client dashboard. We also set up the follow-up - a text within minutes, a call the same day - because speed to first response wins more jobs than anything else in the campaign.
Am I locked into a contract?
No. Fixed monthly management fee, ad spend paid to Meta from your own ad account, cancel any time.
Talk to Us About Generating Leads
Call 0800 254 251 or send us an enquiry and we will come back with the channel to start with, the budget it needs and the cost per lead to expect for your business.